![]() ![]() Outside the pages of a handful of enlightened magazines, cigarettes are not advertised in this country. Privacy Policy.Tobacco companies never get to do things like this. ![]() Under which this service is provided to you. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018Ĭable News Network. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. ![]() ![]() Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. If Winston's renaissance continues, look for others, like industry leader Philip Morris, to join the additive-free parade. Even additives critic Greg Connolly, head of Massachusetts' tobacco-control program, admits, "It's the natural stuff that kills you, stupid."įor now, though, it's the natural stuff that sells. To be sure, there's no evidence that additives increase the health risks of smoking. Health groups reacted with outrage, and the ensuing publicity sparked consumer interest in all-natural smokes. In 1994, National Public Radio made public for the first time a list of 599 additives used in cigarette manufacturing, among them such noxious substances as freon and ammonia. Got that? Another explanation is that RJR-which tried and failed to interest smokers in an all-natural cigarette (Real) in the late 1970s-is capitalizing on fears about additives sown by antitobacco activists. So what exactly are those ads saying? Ned Leary, vice president of marketing for the Winston brand, explains it like this: "We needed an idea that embodied a very relevant attitude and image that was also combined with a product that supported that image." RJR denies that it is making any health claims. The American Cancer Society, American Heart Association, and American Lung Association jointly filed a petition with the Federal Trade Commission claiming that Winston ads mislead smokers into thinking additive-free smokes are healthier. Winston's apparent success has irked antismoking groups. Reynolds' parent, RJR Nabisco Holdings: One point in market share equals $80 million in pretax profits, says Sanford C. That's great news for the bottom line of R.J. cigarette market (down from 15.6% in 1970). Reynolds take notice.īefore Winston switched to additive-free in July, it held a 5.4% share of the U.S. But the remarkable success of the top all-natural brand, Santa Fe Natural Tobacco Co.'s American Spirit (its sales have been growing more than 60% a year), made tobacco industry No. Additive-free cigarettes had until recently been the province of niche brands sold at specialty smoke shops and advertised in natural-food magazines. The new Winstons contain none of the additives tobacco companies usually mix in to enhance flavor and make cigarettes burn longer. ![]()
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